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Economy in brief: Indomie launches noodles for kids

Publicly listed giant food producer Indofood CBP (ICBP) Sukses Makmur launched on Tuesday “My Noodlez”, a new instant noodle product for kids under its Indomie brand flag.

“This is the first instant noodle for kids in Indonesia. As we develop, we also want to cater to kids’ needs for flavors favorable to them,” said the company’s noodle division general marketing manager, Julia Atman, during the launch.

The new noodles, made from carrots and seaweed and sold in three flavors: salmon teriyaki, pizza cheese and seaweed, were produced after the firm conducted a six-month survey participated by kids between the ages of 5 and 10 in Surabaya and Jakarta earlier this week, Julia said. The new product is sold for Rp 3,800 (28 US cents) per package.

The variants are currently only being produced at the firm’s Cibitung plant but will be sold nationwide to test the market for a year. Indomie has 15 factories nationwide in operation and two plants under construction in Cirebon, West Java and Palembang, South Sumatra.

Source: www.thejakartapost.com, Wednesday 21 October  2015