Kedutaan Besar Republik Indonesia
Embassy of the Republic of Indonesia
Ambassade de la RÉpublique d'Indonésie

Mattel Indonesia to introduce batik-wearing Barbie

Mattel is set to launch an Indonesian version of itsA�iconic Barbie toy, with the famous doll wearing the country’s signature batik clothing.

As reported byA�, the announcement came on Monday during 25thanniversary celebrations of Mattel Indonesia, which is a branch of the company’s headquarters based in California, United States.

At the event in Cikarang, West Java, a Barbie clad in batik was gifted to Industry Minister Airlangga Hartarto.

The doll was dressed in pink-and-purpleA�batik with signature motifs ofA�parang (tongue of fire) andA�megamendung (blue-and-white cloud). The outfit was completed with a scarfA�and accessories that includedA�shoes, earrings and a golden-colored necklace.

“Today, the batik Barbie was launched, which shows that Mattel is geared toward the branding of local Indonesian products,” Airlangga said at the Mattel Indonesia factory in Cikarang, West Java, on Monday as quoted byA�

It is not yet known when the Barbie in batik will be available in stores or what motif the doll will wear. According to Mattel, the company is set to explore further development before officially launching the product in the market.A�(liz/kes)